KR · US · Beverage & Convenience
Why Tourists Film Every Night at Seoul's 'Convenience Store Ice-Cup Pouch Drink' Wall
Picking a colorful pouch drink—peach iced tea, shine muscat, or hazelnut coffee—and pouring it over a pebble-ice cup on camera.
What is this trend?
In Korean convenience stores (CU, GS25, 7-Eleven), an entire aisle features colorful liquid pouches—zero-sugar peach tea, blue lemonade, watermelon ade, and cold brew—meant to be torn open and poured straight into a 700-won cup of ice.
Why the hype?
The visual rainbow of pouches, the crisp ASMR sound of ice rattling in the plastic cup, and secret recipes like mixing banana milk over iced espresso make it a 15-second video ritual.
Where is it spreading right now?
Global travel creators call it the "Midnight Seoul Convenience Store Run," inspiring Asian grocery stores in the US and Japan to set up dedicated Korean pouch-drink coolers.
