The Sold-Out Sensation Returns with 'Uriage x rom&nd Tinted Lip Balm'
This limited-edition lip balm combines Uriage barrier-repair hydration with iconic rom&nd MLBB shades for effortless daily tint and moisture.
What is this trend?
The featured item is the limited-edition collaboration between French dermocosmetics brand Uriage and Korean makeup favorite rom&nd. It infuses Uriage's signature Stick Lèvres moisturizing formula with famous rom&nd shades, including the popular MLBB coral tint inspired by Juicy Lasting Tint Jujube. Swatched directly on the hand, it delivers smooth hydration alongside a sheer, vibrant flush of color.
Why the hype?
Tinted lip balms often sacrifice deep hydration for color, but this collaboration delivers intense dermocosmetics barrier care without any dry patches. The natural MLBB shades flatter warm and cool skin tones alike, making it the perfect no-makeup staple. Beauty lovers rushed to restock after last year's release completely sold out across drugstores.
Where is it spreading right now?
The short review quickly surpassed 280,000 views in Korea, driving immediate purchase rushes across Olive Young stores. Global K-beauty fans are also adding this limited drop to their proxy shopping and travel wishlists.
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