Pop Mart's Mischievous 'Labubu' Blind Box Plush Pendant Is Sold Out Everywhere
A rabbit-eared monster plush keyring with a cheeky nine-tooth grin that turned blind-box unboxing into a global obsession.
What is this trend?
Labubu is a vinyl-face plush pendant from Pop Mart’s "The Monsters" series designed by Kasing Lung. Each blind box hides a pastel-colored furry monster keyring—and you never know which color you got until you rip the box open.
Why the hype?
After global pop stars were spotted clipping Labubu pendants onto luxury designer totes, millions of fans started filming live blind-box unboxings and dressing their Labubu dolls in miniature overalls, glasses, and headphones.
Where is it spreading right now?
Store restocks in Tokyo, Seoul, Los Angeles, and London sell out within minutes, making Labubu unboxing clips one of the highest-converting collectible trends of the year.
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