Extreme Cost-Performance at $1? Meet the 'Daiso Pouch Makeup' Line
This makeup line features minimalist pouch packaging to offer surprising quality and portability for just around $1 per item.
What is this trend?
The 'Daiso Pouch Makeup' series is a unique beauty line from Korea's largest dollar store that ditches traditional plastic containers for lightweight squeeze pouches with caps. These pocket-sized products include eyeliners, glitters, and lip tints that look like small samples but offer enough product for multiple uses.
Why the hype?
The main draw is the unbelievable price of just 1,000 KRW (about $0.75) per piece, allowing shoppers to buy an entire set for the price of one luxury coffee. Despite the minimalist packaging, the application is smooth and the pigmentation is surprisingly high-quality, making it a favorite for students and travelers who want to save space and money.
Where is it spreading right now?
With tens of thousands of views on TikTok and YouTube Shorts, these pouch cosmetics are becoming a must-buy item for tourists visiting Korea. Beauty influencers are sharing 'Daiso Haul' videos, and the trend is spreading to global shoppers looking for the ultimate K-beauty bargain through proxy buying and international shipping sites.
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